Saturday 10 October 2015

FOR IMMEDIATE RELEASE

Digital Fashion Week Singapore 2015: Asia-Euro Exchange Singapore, October 1, 2015 – Back for the fourth year running, Digital Fashion Week Singapore (DFW SG) continues to establish itself as a platform for emerging and well-known designers to showcase their creative works. This year’s theme – “Asia Euro Exchange”, promises to bring the best design talents in Asia and Europe to Singapore.

The event will take place from October 29 to November 1, 2015 at the newly restored Capitol Theatre. “DFW Creative is thrilled to present Digital Fashion Week Singapore in partnership with the British Council, Alliance française de Singapour, and Siam Group. We aim to discover and promote up-and-coming regional talents to an international audience through this digital platform, and help open up more opportunities to the brands involved,” says Charina Widjaja, Business Development Director of DFW Creative.

DFW SG with its main collaborator the British Council continues to make a headway in its creative collaborations, supported by the British High Commission and a new partner the Alliance française.

“The British Council looks forward to our third year of collaboration with Digital Fashion Week and to the exciting line up of UK highlights that we will be presenting. Our meaningful partnership with DFW continues to fulfil our wider aims of bringing people together and creating opportunities in the arts in Singapore and the UK,” says Sarah Meisch Lionetto, PhD, Director of Arts, British Council Singapore.

Claire-Lise Dautry, Executive Director of Alliance française de Singapour added, “We are excited to join this year DFW and to be able to create, through this major event, an exchange between atypical, innovative French talents and a modern, ultra connected Singaporean audience.”

Fashion is GREAT Britain

The UK fashion industry is continuously looking to challenge and innovate. From street style to haute couture, some of the most iconic brands in contemporary fashion hail from the UK. Since DFW SG’s inception, the best minds in British design have embraced this opportunity to participate in a cultural exchange with Asian design talents. DFW SG 015 is no exception. This year, attendees can expect to witness an exchange of ideas between the who’s who of British fashion:

  1. Billie JD Porter - TV presenter, DJ, writer, model, journalist
  2. Catherine Teatum – Designer of design label “Teatum Jones”
  3. Lucy Siegle - Author of “To Die For”

A highlight of this year’s collaboration with the British Council is Asia Fashion Future (AFF), a series of fashion business courses in Singapore co-organised by Singapore’s LASALLE College of the Arts. ‘Creating Global Brands’ and 'Sustainability and Ethics' will be the first two topics in the Asia Fashion Future series, bringing together experts from the UK and Asia to examine opportunities and challenges facing the growing fashion sector in Asia. The course will run on 29th October 2015 as a fringe event of the Digital Fashion Week.

Digital leaders like Billie JD Porter and Influencer Diana Rikasari will speak about creating a powerful online presence. Lucy Siegle, sustainability columnist at the Observer and author of 'To Die For' will share about the true cost of creating and consuming fashion under the ‘Sustainability and Ethics’ session. She appears alongside LanVy Nguyen and Victoria Ho, Creative Directors of Fashion4Freedom, a social enterprise that specialises in ethical manufacturing.

Notes to Editor

About Digital Fashion Week

Digital Fashion Week is an online and offline platform which support local based designers from each respective cities/countries. Digital Fashion Week currently held in both Singapore and Thailand, more countries designers will be discovered. DFW is a platform for modern, current and lifestyle-forward brands to profile themselves. Since 2012, DFW has supported more than 50 local fashion designers and played host to notable names in the global fashion industry including Naomi Campbell, Carmen Dell’Orefice, Hilary Alexander, Patricia Field, Guo Pei, Andrej Pejic, Cristiano Burani, Fyodor Golan, Holly Fulton, Jaime Perlman (British Vogue), Jourdan Miller and Sophie Sumner (winners of America’s Next Top Model), Sheena Liam and Jessica

Amornkuldilok (winners of Asia’s Next Top Model) and Devyn Abdullah (winner of The Face). Launched in partnership with Google and YouTube, DFW is the world’s first shoppable live streamed fashion week where viewers can make instant purchases off the runway. Audiences worldwide are able to watch live screenings of backstage happenings, pre/post-show interviews, runway shows, as well as engage with Digital Fashion Week through all major social networking platforms.

DFW is owned and organised by DFW Creative, Singapore’s leading marketing agency. DFW Bangkok is co-owned and co-organised with the Siam Group. 

About the British Council

The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781m. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnership with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UL and globally.

For more information, please visit www.britishcouncil.org

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